Wednesday 18 May 2011

Brand names


      The brand name i'd like to analyze is Volkswagen (VW).
      A global brand is one which is perceived to reflect the same set of values around the world. Global brands transcend their origins and create strong enduring relationships with consumers across countries and cultures.
      I love this brand because I have a Volkswagen car . The VW brand has become a large international corporation from where it started and expanded to different worldwide markets and countries. Volkswagen was originally founded in 1937 in Germany. Obviously  there is a connection betwen the product and the name, because the name translates directly to people's car.
VW brand has become an established name in the world market, production of new generation cars  embodying a new dynamism in its design and engineering,  reflecting the identity of the German people - the people who likes a job well done...
VW produces cars for all social categories. The driver of a VW car must have all reasons to be very happy. The name reflects such a positive connotation, the cars being designed for  people.
      There is no a negative connotation for this brand.
      The product I would like to introduce on the market could be a Laptop battery powered by a green energy source!...

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